Let me interrupt your FM feed

I'm not entirely sure about this approach to advertising, but it merits discussion. A company in the US is using an FM transmitter that plugs into your iPod to transmit its ads.

This kind of reminds me of something that happened to my sister over the weekend. She went to use the washroom at 3am and the scented puffer thing she bought that emits pretty smells once every hour went off as she opened the door. She told me that she nearly had a heart attack thinking that someone was hiding in wait.

I liken my sister's experience to this ad transmitter service. Totally useless. Consumers don't want more ads. They don't want more clutter in their otherwise busy days. Although ad spending is going up, the attention span of consumer in regards to those ads are going down.

Can the FM transmitter approach. It will be ignored and seen as intrusive.