The case for search engine podcast marketing

Well, try to say that 10-times. Search engine podcast marketing, search engine podcast marketing...

I digress.

Some people are "getting it" when it comes to podcasting and how it can influence your search engine ranking. Lee Odden over at the Online Marketing Blog commented on the various search engine techniques when it comes to podcasting.

As I've said before, podcasting has really helped my own search engine ranking. For the keyword selling mistakes, my podcast is listed #1 listed #3 on page 1 in Google. This has resulted in one of my products, a CD called Selling Mistakes Women Must Avoid, being one of the top sellers.

How has podcasting helped your business?