Monday, May 01, 2006

CBS considers selling off radio stations

Although not a podcasting issue, this article in the New York Post does speak to the declining radio listeningship that's a trend right now.

It appears that with Howard Stern making the jump to sattelite radio, CBS' radio properties aren't doing all that well. So, CBS wants to sell the whole kit and kaboodle and unload their struggling radio stations.

Don't cry for them, Argentina. CBS should take a page out of BBC's book. Diversify your offerings using both traditional and mobile media. It's just so simple.


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