Corporate podcasting picking up

There's some awesome things happenning in corporate podcasting right now. Apple is promoting B2B podcasting to a corporate audience via email (trying to find the source) and CBC is now podcasting its Radio One radio broadcasts.

Now, just to let you know, Apple sells iPods and CBC already has a podcast that's doing really well, namely CBC Radio 3 (among others). So, neither are absolutely brand spanking new to the world of podcasting.

However, what makes the CBC Radio One example exciting is that their audience is older. Encouraging their listeners to download a podcast means that one part of my job just got easier.

Thank you CBC. My tax dollars finally being put to good use.

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