Friday, June 30, 2006

31 Days to Producing a Better Podcast Starts Tomorrow

I begin my endeavour tomorrow.

Jon was wondering what I'd be doing each day. Well Jon (and others who are reading) each day I will provide a theme and a collection of links of really great blog posts and articles that can help you produce a better podcast. I tried to find the best of the best and present them to you. At the end of each post, I present an action item for you to follow-up on. Consider it your homework.

So, get ready. This was no easy task, but heck, someone had to do it.

Bin Laden podcasting, he's not.

But this came to mind while I was watching CBC National. It seems that Bin Laden has just released a 19-minute audio praising the work of the slain Abu Musab al-Zarqawi and demanding that the U.S. treat his body with respect.

Now, the contents of his message isn't what I want to focus on. Instead, I'd like to point out that the terrorist movement uses the Internet far better than many organizations to recruit and build its brand. And this is sad since the terrorist movement does nothing more than to promote fear and destruction.

What would happen if al-Qaeda started to podcast? Would iTunes accept their submission into their podcast directory? Would any of the other podcatchers do the same? They currently accept podcasts that focus on porn and hate, so what makes a podcast focused on terrorism any different?

Please note - I do not support terrorism in any form, whether it's al-Qaeda, Hamas or a bully boss at work. I'm raising this as a point of discussion and I'm free to do that in this country.

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Thursday, June 29, 2006

Citizen Jounalism Code of Ethics

I've had a number of incidents happen to me over the past few weeks that brings to light how important it is for citizen journalists in the social media space - for example, bloggers, podcasters - to be guided by a code of ethics.

I recently emailed someone about the comments he left on my blog. It took me a couple of months to respond to him, but I finally did earlier this week. While I was quite apologetic, the tone of his email seemed to suggest to me that I only re-opened a can of worms.

But one thing stuck out from his email. He said that the problem with blogosphere is the amount of misinformation that's circulated. He felt that one of my blog posts was just that - a post filled with inaccuracies.

Another issue popped up with my blog recently where someone I had blogged about asked me to remove the picture I posted of him holding a drink in his hand. While he didn't mind, he was afraid of how that would look to his employer.

Both these incidents got me thinking that as citizen journalists, we are not absolved to reporting accuracy in our blog posts and treating people fairly. While this doesn't mean that we can't be critical of what people are doing, if we want to be taken seriously, citizen journalists need to be guided by a list of principles.

While we could look at the Canadian Journalist Association's (CAJ) code of ethics, it doesn't capture our world in both blogosphere and podosphere. For example, the CAJ code says that there can't be biased while reporting the news. However, bias is what makes blog posts really, really interesting.

So what are citizen journalists to do? Well, craft our own code of ethics. Here are my ideas:


  • Respect the rights of people
  • Research facts
  • Avoid using aliases
  • Clearly identify sources and conflict of interests to our readers and listeners
  • Allow commenters to freely leave their feedback, but place a disclaimer saying these ideas don't belong to the blog or podcast owner.
  • Question anyone who wants to be paid for their information.
  • Do not post pictures or images that show our sources in a compromising position.

  • Where possible, the citizen journalist will confirm the accuracy of his or her story before posting. Document this either using bookmarks, emails, trackbacks, tags or other virtual breadcrumbs.
  • Correct mistakes quickly and clarify, apologize in a public forum.
  • Publish altered images with a caption saying it was altered.

  • Individuals have a right to privacy.
  • If you plan to copy and paste in your blog or quote word-for-word an idea or feedback from an email blog or podcast about an email you received, get the permission of the sender first.
  • Do not stalk, chase or harass individuals to take their photos.
  • Always get permission before taking a photo of someone.

Copyright & Plagarism
  • If you plan to quote a source online, do not post it in its entirety in your blog. Instead, provide a quick summary, credit the originator of that idea, then provide a direct link to the full source.
  • Use photos in your blog only with the permission of the owner of the photo. Post that permission in your blog or mention it in your podcast.
  • Do not re-write an idea and claim them as your own. This is plagarism. Instead, give credit to the originator of the ideas.

I'll finish this up later. I've got a few more to add, but chew on these for now.

Adapted from the Canadian Association of Journalists Ethics Guidelines.

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Wednesday, June 28, 2006

Podcaster Space, join now

My esteemed colleague and podcasting guru, Paul Colligan, has launched a new social networking site for podcasters and podcasting enthusiast. It's called PodcasterSpace and you can join for free.

I checked it out and although I had to get Paul to tell me where to sign up ("Top right corner, Leesa," I could hear Paul saying in his email while rolling his eyes) and had to get pointers on how to upload my photo, it's a pretty swanky tool.

What do I like about PodcasterSpace?

  • You can start and join discussions.

  • You can create your own community within this community.

  • You can share and tag photos.

  • And, you can network with me (isn't that just the icing on the cake?).

Sign up now and join the discussion. There's just me and Paul right now and although I think he's a cool dude, we can easily share ideas over email. So, please join us if you're a podcaster or podcasting enthusiast and let's grow this community.

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Podcasts Gone Bad

I'm hearing quite a number of podcasting horror stories. Companies, entrepreneurs and individuals who have created their own podcasts and are now abandoning it due to poor quality, unmet expectations and generally just a bad experience.

The problem that I see is that these companies did not bring in a podcasting expert, consultant, strategist to advise them on how to develop a strong podcasting strategy. Instead, through unbridled enthusiasm, these companies and individuals think that all you need to do is record your voice, slap in some music and voila! A podcast.

I'll keep the names of the unfortunate a secret, but here's what I'm hearing:

  • A conference who had another "podcasting" company record all their panels and sessions, only to get such poor quality with their podcasts that they're practically un-usable.

  • An entrepreneur who thought that having a voice talent read articles in their podcasts only to have no one subscribe after 3-months (that's unheard of).

  • A big name company who had such negative feedback from their customers about the poor quality of their podcasts that the company is now scrambling trying to protect its brand.

  • A coaching podcast that have seen their subscribers decrease steadily over the past few weeks due to poor sound because they're using a phone recording service to record their podcasts.

If you're thinking about podcasting, please, please, please, contact me first. I've been engrossed in this podcasting thing for close to 2-years now and I get it. I study, breathe, research and network in the podcasting space and I know what you don't.

I'll give you a 20-point assessment to determine if podcasting is right for you. Then, we'll go through a 10-page document to help you determine how to craft a podcast that will tie in with your marketing strategy. Lastly, I'll give you the tools to start recording your podcast. Then, you let my company do the rest.

I beg you, don't do this alone. I can help you out with a no-fee session and I can shave so much time off your podcasting schedule. I'd rather you consult with me first than for you to embark on this podcasting journey all by your lonesome, then totally abandon the tool because of a bad experience.

Let me be your first. Email me at leesa [dot] barnes [at] gmail [dot] com.

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Tuesday, June 27, 2006

Canadian Podcast Listeners Survey, we're getting there

Just a quick note to let you know that we're getting close to our Ipsos-Reid-like numbers for the Canadian Podcast Listeners Survey.

After asking everyone and their mama to blog or podcast about this survey, we jumped from 350 to 770 in just 7-days. Now that's the power of blogosphere and podosphere. What an incredibly wonderful story. I can't wait to share the results with you all in July.

BTW, the survey is open until June 30th. Click here to fill it out.

Sprint's Wireless Etiquette Podcast

In July, Sprint is celebrating National Cell Phone Courtesy Month with the release of podcast. This podcast will help cell phone users brush up on their wireless phone manners, things like talking way too loud on a crowded bus, letting your ring tone play out like a song on the radio and (don't you hate this one) remembering to turn your cellphone to vibrate while at the theatres or in a meeting.

So, here's yet another corporation using a podcast to convey useful information to their customers instead of using it as an infomercial for their products and services. What a clever idea.

Listen to the podcast by clicking here.

Monday, June 26, 2006

Want podcasting fame? Podniche!

At the Podcasters Across Borders conference over the weekend, I encouraged people to focus on a niche. While podcasts such as Two Boobs & A Baby, Keith & The Girl, Soccer Girl Incorporated and The American Family all enjoy a slew of podcast subscribers, not all podcasters will be able to gain thousands upon thousands of subscribers.

Why? Because at last count, there are now 50,000 podcasts out there. The podcasting space is beginning to get cluttered. Because of this, if you have a podcast (or are thinking about producing one), it's important that you focus on a target market and provide topics of interest to them. In other words:

Podniche (n) = 1: A podcast specially suited to a very specific market; 2: A special area of demand for a podcast
Take the example of Lynne Gryphon, a 33-year-old mother-of-two leading a quiet life with her husband in Australia. She produces a video podcast called Lynne's Sci Fi News. Because she podniched, she has become a darling in the sci fi world where 4000 subscribers eagerly wait for her podcast each week.

Are you looking at becoming the darling in someone's eyes? Or at least a few hundred eyes? Podniche.

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BloggerCon does podcasting right and wrong

I like when people at conferences include pictures and commentary in their blog while the event is happening.

BloggerCon 2006 is no different. ZDNet is blogging from the event and it's interesting to see what type of conversations are taking place and what kinds of people are attending.

I also like that BloggerCon is podcasting from the event right away. Most conferences who podcast release them weeks, even months after the event is over. And when they do release them, it's about 10 of them all at once. So, I like the fact that BloggerCon is doing them as soon as each session is over.

However, podcasting the entire session and giving it away for free is the wrong approach. Many conferences do this and unfortunately, BloggerCon is no exception.

Giving away unique content in a podcast in its entirety will dilute the importance of your conference. Attendance numbers will suffer because attendees will soon figure out that they can save alot of money just waiting for the podcasts at home. Why pay $350 for a 2-day pass, $700 for a plane ticket and $200 a night in a hotel when they can experience the conference in real-time from the comforts of home?

Instead, treat the podcasts as a lead-generating tool that guide people to purchase the full sessions on CD for a fee. Yes folks, I mean make money. That's how you monetize a podcast. You repurpose existing content by offering a small snippet in the podcast. Tease the listeners. Then, guide them to your website where the recording is available for sale.

Attendance numbers don't suffer (actually they should increase for the following year), you add another income stream to your bottom line and you still get to use a cool piece of technology to market your conference throughout the year.

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Saturday, June 24, 2006

Tod Maffin - Why Podcasting Is So Important

Tod Maffin gave an impromptu presentation on why podcasting is so important. He used a variety of clips from various podcasts to drive his points home.

In particular, Tod said:

  • Use music to separate the different scenes in your podcast.

  • If you think you have a lousy voice for podcasting, get over it because someone has a worst voice than yours.

  • All podcasters are making public radio. The only difference between podcasters and public broadcasters is that the latter has a transmitter.

  • Music to a story is like sauce to chicken. It always tastes better with it on.

  • Carry your portable recording device all the time. Your greatest podcast will happen when you leave your recording device home. So don't miss out on a great story. Tod played a clip from a journalist who had his recording device on him. On September 11th when the towers fell, the journalist didn't record the towers falling. Instead, he interviewed a man who was hitting golf balls. When the journalist asked the man why he continued to golf while the sirens blared and the towers fell, the man replied that there wasn't anything he could do. Tod highlighted that this journalist got an awesome story because he had his portable recording device on him.

  • Tod also stressed that he's just a nerd who started to do it first, but we should all take the credit for being the first podcasters in Canada.

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Bruce Murray - Editing Your Podcast

Bruce Murray was by far the most humourous presenter. While his session wasn't interactive, we were all certainly entertained. He spoke at length about editing and his main message was, "A good edit is one that you can't hear."

Some other points he made:

  • Having different tracks while editing gives you greater flexibility, however, the file is big in terms of space and is demanding on your computer system. So, you sacrifice one for the other.

  • Don't be afraid to use sounds to create an environment in your podcast. Bruce talked about podcasting from a cafe, however, he actually recorded the podcast from his office. Use familiar sounds to create the effect of being in a time or place. Just type in "sound fx" or "sound effects" in Google to grab your sounds.

  • If using music, record in a stereo format.

  • Use shortcuts. CLT-S for saving your file (Command-S for Macs), CLT-Z for cutting (Command-Z for Macs), etc.

  • Edit with headphones, then mix down with speakers.

  • Use plenty of duct tape.

  • To avoid legal hot water, use podsafe music. I highly recommend Podshow. Also, you can download the Podcasting Legal Guide at Creative Commons. It's based on American laws, however, there's a Canadian version in the works.

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Mark Blevis - Podcast Interviewing Tips

Mark Blevis gave advice on how to conduct a good podcasting interview. His points:

  • No matter how knowledgable you are in the topic, let the expert talk. Don't talk for him.

  • Let your guest know that it's a taped interview. This will help them relax and know that they don't have to get it right the first time.

  • Cutting out every um or ah may make the interview sound artificial. If the person speaks using alot of verbal crutches to the point that it's annoying, then edit them out. Pick and choose at random the verbal clutter to make the interview sound natural.

  • Don't be afraid of dead-air. Often a person will take a breath before making their point. If it's edited out, often the flow of the sentence sounds like it was edited.

  • There are 3 people you need to respect in a podcast - the listener (give them what they want to hear), the guest (allow them to make their points) and yourself (don't embarass your host).

  • Mark made a difference between having a conversation and conducting an interview. A conversation will take the host off track as she or he introduces her opinions. An interview helps the host focus exclusively on getting a story from her or his host.

  • Tod Maffin popped up on stage and made a really good point that you need to read the book or blog, or visit the website of the person you're going to interview. In essence, get to know who you're interviewing. Otherwise it'd become a really, really bad experience.

I believe that the interviewing process is the weakest part of the many podcasts I listened to. Many podcasters really have no clue how to conduct a really great interview.

A journalist could really tap into this by providing services for podcaster on how to ask really great questions, how to make guests feel at ease and how to successfully craft a story from your expert for your podcast.

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Leesa Barnes - Grow Your Podcast Audience

Leesa Barnes by Mark BlevisIn my presentation, I used each letter in the word PODCAST to show 7 ways to grow your podcast audience. I made sure that my presentation was as interactive as possible, although I ran out of time near the end. That meant that I had to rush through a couple of points.

There were a few people blogging from the conference, so I hope to find some comments from others and include the links here. I stayed away from the obvious - submit your podcast to podcatchers, send out a press release, do interviews in other podcasters' podcasts, etc. Instead, my points were:

  • Serve your podcast up from a blog, not a website.

  • It will be difficult to make money directly from your podcast. Instead, use it as a lead generating tool.

  • Optimize your post for search engines. Put keywords in the title and description of your podcast post in your blog.

  • Create a community for your listeners. Encourage commenting on your blog and launch a forum.

  • Actively support other podcasters. Use tags, trackbacks, bookmarks and other social media to drive traffic to your website.
I must admit, my presentation was heavily focused on business podcasting, so I know that I alienated those whose podcasts are more entertainment or spoken-word based. However, there are some lessons that all could learn whether they're podcasting for fun or for profit.

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Tod Maffin is so cool

Tod Maffin by Mark BlevisI had a chance to hob-nob with Tod here at the conference. Despite the fact that all of Canada hails him as a pioneer in the podcasting field and interviews him for every piece they do on podcasting, he's such a laid back type of guy. Humble, smart and loves his cats.

When I was preparing for my presentation, he came up and asked me if I needed anything. When I told him "hand lotion," he rushed off and returned 3-minutes later with a small bottle of lotion.

(**sniff sniff**) No man has given me so much for so little. Well, except my dad. And my ex-boyfriend. Oh yes, and the guy I bought coffee from this morning (added extra cream). And the guy at McDonalds when I purchased a McGriddle (he almost gave the egg & cheese when I asked for egg, bacon & cheese). But still, I appreciated the gesture from Tod.

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Bob Goyetche - Building Your Podcasting Studio

Bob GoyetcheBob Goyetche gave us information on building your studio on a shoestring. I had to really pay attention because #1) I was very interested in what Bob had to say because I'm looking at upgrading my mic and #2) it's the tech stuff that I don't clearly understand because it was all about audio hardware stuff.

Points of interest during the session:

  • Compression is your friend. Get an output device and compress the heck out of your audio file. Benefits? I don't remember, but I'll chat to Bob afterwards.

  • You still don't need to blow your budget on a elaborate recording system. Tim from Twisted Wrist said that he didn't podcast for a long time because he thought he had to buy a whole bunch of equipment. Then he realized he could just go and buy a USB mic. Now, Tim's podcasting his heart out.

  • Don't record in a room with bare walls. Go to your local hardware store, buy a roll of foam for $4 and then staple it to your walls in the room where you'll be recording. As Bob said, "You won't win any decorating awards, but you'll get a great sound in your podcast." A female podcaster said that she just goes into her mother's closet and that helps to cut out any background noises.

  • To get rid of those "S" in your recording, get a program called De-Ser (I'll grab the link).

  • Try to record everything at the same time. One podcaster said he notices all the edits in a podcast. At the beginning, the host's voice sounds slow and relaxed, then by the end, it sounds fast and energetic.

To be honest, I'm quite content with my $60 Plantronics headset that I got from Best Buy. Listen to my podcast and see if you don't agree that it's a pretty good piece of equipment. With Audacity and Audio Acrobat, my podcast sound as if I recorded it in a studio - and all this for under $100.

Now, off to lunch.

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Cathi Bond & Nora Young - Planning Your Podcast

Cathi Bond and Nora Young talked about planning your show. It was extremely interactive, to the point where the 2 ladies were just moderating our discussion. They gave us an article and asked us to plan the episode. Then there was an open discussion.

Points of note from this session:

  • Dave (I'll get his podcast in a minute) said that you should make your episodes interesting. People can use google to find information, so if you're just using your podcast to regurgitate what's already out there, you're missing the point. Soapbox, provide an opinion, be controversial, be interesting.

  • Craig of Tangents rebutted by saying that there's a fine line between soapboxing and providing entertainment.

  • Hugh from Librivox said that because no one is looking over your shoulder, there's no hard-pressed rules. Just do it well and make each episode good.

  • I said that listeners are sophisticated enough to know the difference between the stoginess of mainstream media and the freedom that podcasting gives individuals to voice their opinion.

Bottom line - Podcasting is our speaker's corner.

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I'm now at Podcasters Across Borders

It took me 2-hours to get from Toronto to Kingston at 140km. I thought I'd shave off some time going 40km over, but it was still 2-hours.

I'm sitting here during the first session. It's very interactive which I just love. I really didn't know what to expect, so I'll be able to tailor my speech accordingly.

I'll provide a summary of the sessions throughout the day. If I can figure out how to download pics from the digital camera I borrowed from my sister, then I'll provide them as well.

I'm off to Podcasters Across Borders

In just a few mintues, I'm going to jump in my car and head out to Kingston for the Podcasters Across Borders conference. I'm just putting the finishing touches on my slides and then, off I go.

Since I'll have wireless connection while I'm there, I'll update this blog throughout the day with pictures and comments about the people I'm meeting and the things I'm hearing.

Stay tuned.

Friday, June 23, 2006

Episode 002 - Steve Pratt, CBC Radio 3, Part 2

Congratulations to CBC Radio 3, (dare I say) the only Canadian corporation celebrating such a wonderful podcasting success story.

In Part 2 of my interview with Steve Pratt, Director of CBC Radio 3, I ask him about what can others learn from CBC Radio 3 on how to attract subscribers, what he'd like to see change in the podcasting industry and when will they start video podcasting.

Episode Outline
00:00 Why podcasting isn't the be-all, end-all
01:40 Why private broadcasters should take CBC's lead
02:41 How CBC Radio 3 influenced CBC's launch of additional podcasts
03:50 Future of video podcasting at CBC
05:04 The components that a podcast must have to attract subscribers
06:07 Podcasting's dirty little secret
08:20 Why you do NOT need a team of 20 to produce your podcast
10:00 Why does Steve Pratt even care?
15:00 End

How To Listen
Click The Arrow Below To Listen Now

Download The MP3
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Music by Juggling Suns
Voice by Jay Moonah

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Amy O'Brian ignores female podcasters in her article

I've been bellyaching commenting on the various articles on podcasting that I find written by Canadian journalists that continue to leave out the female voice. I commented on how one journalist missed the mark recently in an article he wrote for the Toronto Star (he apologized) and why women are doing so well in podcasting (see this post).

So, I stumbled across an article written by Amy O'Brian for back in March 2006. In it, she interviewed Tod Maffin (the Canadian version of Adam Curry, but without the flash and self-importance) and some other chap. Not one woman was quoted or mentioned.

How sad. With all the women finding success using podcasting, why do journalists like O'Brian not want to profile these diva-ized voices in their articles?

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Wednesday, June 21, 2006

31 Days to Producing a Better Podcast

I got this idea from Darren Rowse's blog, so I'm stealing it for mine.

On July 1st, Canada's birthday, I'll bring you some daily tips on how to produce a better podcast. Whether you're podcasting right now or plan to do so, these tips will come from me and others who are providing information on how to monetize, optimize and promote a podcast. Instead of wasting precious time searching for this info, I'll do the work for you and post these great resources here.

If you have a tip that you'd like to be included in my 31-day fest, first post it on your blogsite (or website), tag it, then send the link to me by email - leesa [dot] barnes [at] gmail [dot] com. I'll include it here.

Get ready for some fresh and interesting techniques on producing a better podcast.

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Thursday, June 15, 2006

Canadian Podcast Listeners Survey, we need you!

If you've been reading my blog for some time, you know how much I love numbers. You also know how I've been bellyaching about people making sweeping generalizations about podcasting based on small sample sizes.

Well, now I understand why. Unless you have a mailing list the size of a small town, it's difficult to get anyone to fill in anything.

A few weeks ago, I announced a survey that my company and another company put together to get a picture on how much Canadians are embracing podcasting. After 6-weeks, we still only have a few hundred responses. We're looking for at least a couple thousand.

So, we've done a number of things to get the responses we're looking for.

  1. We've extended the deadline.
  2. We've offered a prize.
  3. We've bribed asked Canadians in blogosphere to help out. All who do will be mentioned in the acknowledgements of a report that will go out to a few dozen media outlets and marketing execs. So thanks to Kate, Bob & Mark, Jon, The Mose, Sebastien, Master Maq, Podcheck Review, Kim, Alex.
I really, really, really want to prove that word of mouth and blogosphere are all a person needs to get the buzz going. If I have to buy advertising, then I'd feel like I'm cheating in some way.

So, if you haven't filled out the survey, I urge you to do so. Then forward it off to your network of friends, family and colleagues. Click here to access it. And if you have a blog, trackback to this post or blog about the survey.

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Friday, June 09, 2006

Private label podcasting a bad idea

Someone out there (I won't name who) is going to be selling memberships to people to gain access to private label podcasting content.

What does this mean? As a member, if you have a podcast and you run out of content, you'll have access to 4 pre-recorded weekly episode each month. You will be able to wrap your brand around this content by mixing in your identity. You even get the transcripts so if you want to use your own voice to record the content, you'll have that option as well.

It's a bad idea. And I emailed the link to a few podcasting experts and all agreed that private label podcasting takes away from the reason that podcasting is so great in the first place - originality.

One of the podcasting experts I contacted had an interesting quote that sums it up. She said:

"Podcasts are supposed to be a reflection of the podcaster's
personality and passions, not regurgitation of canned content."

BTW, check out Jon Watson's post on this topic on his blog.

What are your thoughts about private label podcasting?

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Thursday, June 08, 2006

Seth Godin forgot about podcasting

Seth Godin, inarguably one of the best marketers out there both online and off, just published a list of the 56 ways to get traffic to your blog. He did, however, forget just one thing...


Posting your podcast to your blog is one of the most easy ways to gain traffic to your blog. Not only do search engines pick it up, but the RSS feed is also being picked up by the many podcatchers your podcast belongs to, thus increasing the number of times your podcast appears in search engines.

Add that to the list, Seth.

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Who says women aren't podcasting?

I'm holding the first session of my 90-Day Podcast program today. I have 5 people signed up and guess what? Four of them are women (excluding me because I'm the host, silly).

I just got word from Tim "Gonzo" Gordon that his Podcast Profit Case Studies product is ready to be released to the world. I had a sneak peek and wow, is it ever good. Of the 13 people he chose to profile, 8 of them are women (including me of course).

Anyone who tells me that women aren't podcasting is smoking something.

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Saturday, June 03, 2006

Podcasters Across Borders bursaries are still available

My goodness, I almost spelled bursaries wrong (try burseries).

Tod Maffin still has 3 bursaries to give away for the Podcasters Across Borders conference, June 23-24 in Kingston, Ontario.

I'll be there as a speaker and as I've said before, I'm very excited. So, be sure to read the details about the bursaries and if you qualify, contact Tod.

I'd love to meet you there.

Friday, June 02, 2006

Episode 001 - Steve Pratt, CBC Radio 3, Part 1

I'm finally launching my Podonomics podcast which will explore Canadian corporate podcasting strategies. Since CBC Radio 3 is celebrating its one year anniversary this month, it's only fitting that I interview Steve Pratt, Director of CBC Radio 3.

I've divided Steve's interview into 2 parts and this week, he talks to me about CBC Radio 3's strategy in becoming one of the most successful Canadian podcasts ever.

Episode Outline
00:00 What is CBC Radio 3
04:30 How to sell podcasting
05:30 Repurposing existing content doesn't work for CBC Radio 3
06:45 Growing an audience that prompted 2-million downloads
09:00 How to measure podcasting results
10:45 Artist case study - The Department
13:15 Why you need to rely on many promotional angles

How To Listen

Click the Arrow Below To Listen Now

Download The MP3
Subscribe To The Feed

Music by Juggling Suns
Voice by Jay Moonah

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